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Your goal is admission to a top program.
But the application journey is important too, an exercise in self-reflection and opportunity for personal and professional growth.

Stanford: minor revisions for 2023

Stanford What matters most, and why? (650 words) (Don’t forget the “why”). They add: For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives? This question has been around since prehistoric times, or close to it. I’m a Stanford alum and I worked in MBA admissions, so I’m a little biased, but it’s the perfect prompt and that’s why it’s endured so long.  When I was considering whether to apply to business schools, I met the then-admissions director at an info session, and of course I asked him the same question everyone now asks me. “What should I write about?” To which he responded: “what matters most to you?” I answered without even...

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Kellogg: minor changes for 2023

22 Jun 2022

Kellogg (Northwestern) For 2023, they’re following the same playbook that’s worked for a while, with a few small changes to the wording as described below.

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Wharton steps up

13 Jun 2022

After using the same prompt for the first essay for years, they modified the wording. I’m a fan! Last year’s “What do you hope to gain professionally from the Wharton MBA?” has been expanded and amplified. The additional direction can only help applicants...

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Columbia: slight changes for 2023

03 Jun 2022

For 2023 intake, Columbia is again requiring three essays. Unlike last year, where the first essay was required and applicants could choose two from among three other prompts, the options are gone. That’s a plus for applicants, as too many people were try...

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Harvard, the essay: 2023

01 Jun 2022

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? Harvard's p...

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